Amazon Brings Games to Prime Video with Luna Integration

Amazon has announced the integration of its Luna cloud gaming service into Prime Video, making it easier for users to access a wide range of games alongside movies and TV shows.

With this move, Amazon is hoping to turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years. Since Amazon already operates a gaming service, it makes sense for the tech giant to integrate it into its streaming platform.

The games library will feature titles developed by Amazon's own gaming division, including its "Courtroom Chaos" games and the co-op card battler "Masters of the Universe: Legends Unite." Additionally, users will have access to third-party titles and cult classics like "Taboo."

• The integration is available starting today on Fire TVs in the U.S. and U.K.
• Users can access the new "Games" tab on Prime Video and start playing on their TV using a controller or their phone.
• Amazon says it will add new games every month and plans to bring games to additional devices and countries in the coming months.

"For a lot of people, games have been harder to find than they should be," Jeff Gattis, general manager of gaming at Amazon, said in a press release. "Bringing Luna inside Prime Video allows Prime members to discover games more naturally, and if they see one they like, they click it and they’re in. That’s less time searching and more time playing great games included with their Prime membership."

Amazon's vision is to remove the barriers to gaming and make it accessible to anyone regardless of their experience or budget. The tech giant says Luna is designed to bring gaming to a much broader audience by removing the need for expensive consoles or gaming PCs and making games as easy to access as movies or TV shows.

"We want to make gaming more accessible and fun for everyone," said Gattis. "With Luna, we’re bringing the best games to Prime Video, so our members can enjoy them without the hassle of setting up a console or gaming PC."

Amazon's move into the gaming space is a significant development in the industry, and it remains to be seen how it will impact the market. However, with its vast resources and existing user base, Amazon is well-positioned to make a splash in the gaming world.