Apple Intelligence Expands to China
China's approval of Apple's AI services marks a crucial milestone for the company's AI ambitions in the region.
On Wednesday, Reuters reported that China's internet content regulator, the Cyberspace Administration of China, approved Apple's AI services in the country. This move comes after a deal was reached to integrate Alibaba's Qwen AI model into Apple's operating systems, including iOS, iPadOS, macOS, and visionOS. The partnership is seen as a significant step for Apple's AI ambitions in China, a key market for the company.
Apple Intelligence, which debuted in 2024, has been delayed in the Chinese market due to a lack of approval by Chinese regulators. The company has also been exploring integrations with other Chinese firms, including DeepSeek and ByteDance.
The deal with Alibaba marks an important step for Apple's AI ambitions in China. The Alibaba deal, which was rumored last year, will see Alibaba's Qwen models integrated into Apple Intelligence experiences. The integrations are expected to include AI capabilities such as text and image understanding and generation. The deal is expected to enhance Apple's AI offerings in the Chinese market and further establish the company's presence in the region.
Baidu spokesperson confirmed to TechCrunch that it is also working with Apple on developing Apple Intelligence features for Chinese users. This partnership is seen as another significant step for Apple's AI ambitions in China.
The approval by Chinese regulators has paved the way for Apple Intelligence to expand to China. The deal with Alibaba and Baidu is expected to further enhance Apple's AI offerings in the Chinese market and establish the company's presence in the region.
Apple generated $20.5 billion in sales in Greater China in the second quarter, up 28% from a year earlier. The company also recently regained its No. 2 position in China's smartphone market after a recent shopping festival offered discounts on the iPhone lineup.
