Apple Touts $1.4 Trillion in App Store Billings and Sales, 90% Without a Commission

Apple's annual update on the state of the App Store ecosystem is a significant milestone, highlighting the platform's growth and the opportunities it presents for mobile developers. The technology giant said that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, a figure up from the $1.3 trillion it announced last year.

Breaking Down the Numbers

The figure includes all business taking place through apps on its platform, representing how the App Store creates financial opportunities for mobile developers that extend beyond sales from in-app purchases. It also helps to frame Apple's portion of this business — a commission on in-app purchases of digital goods — as a much smaller portion of the overall pie.

As Apple noted in its announcement, 90% of the $1.4 trillion involved transactions where developers didn't pay any commissions. This is a significant increase from previous years, highlighting the growing importance of physical goods and services on the App Store.

AI Growth and WWDC Announcements

Apple also highlighted the growth of AI-powered apps on the App Store, with 40 of the top 100 apps in 2025 featuring consumer-facing AI capabilities. These apps saw stronger billing growth than the others in the top 100, setting the stage for a WWDC announcement about Apple's plans to allow AI agents on its App Store, as has been rumored.

The company is also poised to make announcements of its own around AI at WWDC, with an anticipated Siri revamp and deeper AI integrations into its operating systems.

Growth in China and Beyond

Apple's announcement pointed to the App Store's growth in China, as well, adding that, in the last six years, billings and sales facilitated by the App Store have more than doubled in the country. Meanwhile, billings and sales in the App Store more than tripled in the U.S. and Europe, driven largely by physical goods and services like retail, grocery delivery, ride-hailing, travel, and more.

A Platform for Growth

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In conclusion, Apple's annual update on the App Store ecosystem is a significant milestone, highlighting the platform's growth and the opportunities it presents for mobile developers. As the company continues to evolve and innovate, one thing is clear: the App Store is a platform for growth and innovation, and we can't wait to see what the future holds.