Bluesky's New Permanent CEO Vows to Create Smaller, More Private Communities

Toni Schneider, a veteran tech executive, has taken on the permanent CEO role at Bluesky, a social media platform that has been struggling to retain its user base.

Bluesky, which was spun off from Twitter, has faced declining engagement and user growth in recent times. Schneider, who took over as interim CEO in March, has now dropped the 'interim' status and become the platform's official CEO. In a blog post, Schneider outlined his vision for the platform, stating that he wants to create smaller, more private communities, which he believes will unlock the next wave of growth and innovation.

One of Schneider's first orders of business will be to expand the platform's underlying technology, the AT Protocol, which enables Bluesky and other apps to share the same social network. This move is expected to help the platform attract new users and retain existing ones.

Bluesky has been facing stiff competition from other social media platforms, including Twitter, which was rebranded as X under Elon Musk's ownership. The platform has struggled to maintain its user base, with some speculating that it may be dying.

However, Schneider seems optimistic about the platform's future, stating that it's 'at the very beginning of this story.' With his experience leading Automattic, the company behind WordPress and Tumblr, Schneider is well-equipped to lead Bluesky's revival.

Schneider's appointment as permanent CEO comes at a critical time for the platform. With his vision and leadership, Bluesky may be able to turn things around and regain its footing in the social media landscape.

**Key Takeaways:

• Toni Schneider has become the permanent CEO of Bluesky.
• Schneider plans to create smaller, more private communities to unlock growth and innovation.
• The AT Protocol will be expanded to enable seamless sharing between apps.
• Bluesky is struggling to retain its user base, but Schneider is optimistic about the platform's future.