AI-Powered Tools to Simplify Merchant Onboarding

DoorDash has introduced new AI-powered tools to make it easier for merchants to onboard onto its platform. The tools, which are designed to reduce friction and make the process more efficient, allow merchants to point the tool to their website and automatically fetch information such as photos, store hours, and menu items.

Photo Editing Tools to Enhance Customer Experience

The company has also revamped its video library, which now lets merchants tag dishes in videos so that customers can order those items directly. Additionally, restaurants are getting a few photo editing tools, including AI Retouch and AI Replate. AI Retouch can replace backgrounds, sharpen images, and optimize lighting without changing the dish, while AI Replate manipulates pictures of dishes so they look like they're plated professionally.

New Features to Enhance Commerce Platform

DoorDash is also adding new features to its commerce platform, including a tool that lets restaurant owners spin up a website based on existing DoorDash content. This feature saw merchants see order conversion rates of nearly 10% on average during a test.

Marketing Campaign Builder

The company has also added a new marketing campaign builder that lets merchants automate content creation, email outreach, and scheduling. This feature aims to help merchants save time and increase their online presence.

"At DoorDash, we’re constantly building tools to help merchants succeed," said Brian Tolkin, head of merchant product at DoorDash. "These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering incredible customer experiences.""

• The tools are available to all merchants on the DoorDash platform.
• The new features aim to reduce friction and make it easier for merchants to onboard and manage their online presence.
• The marketing campaign builder is designed to help merchants automate content creation and email outreach.

Conclusion

DoorDash’s new AI-powered tools and features aim to simplify the merchant onboarding process, enhance customer experience, and increase online presence. By reducing friction and making it easier for merchants to manage their online presence, DoorDash hopes to make it easier for them to succeed.