Ford's Electric Truck, Fathom, to Start at $28,350
Ford's next-generation electric truck, the Fathom, will start at $28,350 when it goes on sale in 2027, the company said on Thursday. This is a major bet for Ford, which has dramatically pulled back on its once-ambitious plans to build electric vehicles.
Fathom Priced Below $30,000
The truck's starting price includes the "standard range" lithium iron phosphate battery pack. However, a "destination and delivery" fee will bring that price up to $29,945. This puts the Fathom just below the $30,000 mark that Ford has targeted since it first started talking more openly about the project in 2025.
Fathom's Key Features
- The truck will have five seats, offering more interior space than a Toyota Rav4
- A "large, high-resolution touch screen" will be featured
- A "digital car key" will be included
- The truck will be capable of bidirectional power, similar to the Lightning and the hybrid F-150
- Every Fathom will be "BlueCruise-capable," meaning it will come with the tech integrated, but buyers will likely have to pay extra to enable Ford's hands-free advanced driver assistance system
Fathom's Name and Design
Ford said the name Fathom represents "a deep understanding of the person who would drive" the truck, and how their "motivations look a little different from the traditional truck customer's." The company wrote that the name had to do more than sound good; it had to capture a mindset, shifting the focus from specs to a spirit of adaptability.
Challenges in the Electric Truck Market
Electric trucks have not done terribly well in the U.S.. The Lightning only moved a little more than 10,000 units in its best quarter, and though Tesla's Cybertruck had a higher peak, it has since crashed out. Ford is gambling by choosing the truck form factor for its first UEV platform vehicle, but there are some inherent upsides: The Fathom and other vehicles built on the platform will be the first that Ford has designed from the ground up to use electric powertrains. This should mean fewer tradeoffs on range, efficiency, and overall packaging of the vehicle.