The AI Hype Train Has Gone Off the Rails

The artificial intelligence hype has reached new heights, with even non-tech companies like Jersey Mike's jumping on the bandwagon.

The company's IPO filing, which mentions AI 22 times, has raised questions about the true extent of its AI integration. While it's understandable that companies want to capitalize on the current AI frenzy, the lack of concrete details about Jersey Mike's AI usage is striking.

"We are beginning to use AI Technologies in our business" is the only hint at what the company plans to do with AI, leaving investors wondering what exactly they're getting into.

The Risks of AI Hype

• The mention of AI in Jersey Mike's IPO document is largely seen as a marketing ploy to attract investors
• The company's actual use of AI is unclear, with no specific details provided
• The risk of an AI disaster for a company that produces physical products like sandwiches is considered low

The fact that weather, a more significant risk factor for a physical business, is only mentioned five times in the S-1 document, highlights the disproportionate attention given to AI. It's time to separate the genuine AI innovation from the hype and focus on what really matters for businesses and investors alike.