Martha Stewart's AI-Powered Home Management App, Hint, Launches Today

Martha Stewart has entered the AI software era with a new app that leverages AI technology to manage the tasks surrounding home maintenance and management.

With the Hint app, which launches today, homeowners can tackle challenges around maintenance schedules and tasks, energy management, learn about their soil and air quality, weigh insurance claims, and more. The app serves as storage for various contracts, files, and invoices related to the home and its upkeep, which can be queried through the built-in AI assistant.

Co-founder and CTO at Hint, Kyle Rush, says the home and hospitality empire founder lives nearby and is "very involved" with the startup, but not a financial investor. "She's a real co-founder with a serious stake in equity, and she does work for the company and the app," he says. "She's not a figurehead. I go over about twice a week." Rush explains that the app was originally designed to help people navigate decarbonization incentives related to their home, but the team quickly realized that broadening its use cases had more potential.

The app uses commercial libraries, largely those from OpenAI, as well as Gemini for image work.

Users enter their home address, and the app builds a profile of the home from public data, like property records, weather and soil information, utilities, and more. They can then upload documents, like inspection reports, home warranties, mortgage documents, contracts, insurance policies, invoices, and more. This data can tell you things about the soil below the foundation, and how that may affect lawn drainage or foundation risk movement.

Homeowners can also learn about the air quality surrounding their home or how climate or drought information could impact the potential for floods, their home insurance rates, or their energy usage, among other things. The app guides users through any "how to" questions or other maintenance tasks, such as changing the refrigerator's water filter or vacuuming out the coils on some models to prevent fire hazards.

Hint's personalized home maintenance schedule means you won't have to remember these things, as it sends proactive push notifications about what needs attention and when.

This schedule evolves with your home, leveraging its understanding of the house itself, its systems, and the macro environment. The app also provides an overall "home score," offering an at-a-glance number that tells you how good of a job you're doing managing your home to date.

Martha Stewart's decades of experience in managing homes comes into play, as she's guided the app development in key areas.

Homeowners can use Hint to add one-off tasks to their maintenance plans, like a reminder to replace a damaged window screen or re-caulk some baseboards. The app can also guide users through questions related to their homeowner's insurance, like whether their deductibles are too high, if they're missing coverage, or whether it makes sense to file a claim for a repair.

The app is currently available for free without subscriptions or ads, and the plan is to keep Hint's AI intelligence free, but later add a premium subscription that could introduce power user features like managing additional properties. The app is backed by $10 million in funding from investors, including Brian Kelly (The Points Guy), Slow Ventures, Tusk Venture Partners, Energy Impact Partners, Amplo VC, and Hannah Grey.