Netflix Explores Always-On Live TV Channels

In a bid to combat slowing engagement, Netflix is looking to introduce live TV channels that continuously stream content, giving viewers something to tune into 24/7.

This move would put Netflix in direct competition with free, ad-supported streaming services like Pluto TV and Tubi, and could provide a significant boost to its ad business, as live programming typically doesn't allow viewers to skip commercials.

According to The Wall Street Journal, Netflix is considering bundles similar to those offered by Apple and Amazon, with Peacock reportedly being discussed as a potential partner.

Netflix didn't immediately respond to our request for comment.

The reported plans come as Netflix has made other moves to increase viewer engagement, including experimenting with short-form video, video podcasts, and a new gaming app for kids.

Earlier this week, Bloomberg reported that the company has become increasingly concerned about audience declines between the first and second seasons of many of its original shows, raising questions about its ability to sustain long-term hits.

Additionally, Variety reported on Friday that Netflix is in talks to buy Letterboxd, the popular social platform for movie fans.

Key Takeaways:

• Netflix is exploring live TV channels to combat slowing engagement and declining viewership.
• The move would put Netflix in direct competition with free, ad-supported streaming services.
• The company is also considering bundles similar to those offered by Apple and Amazon.
• Netflix has made other moves to increase viewer engagement, including experimenting with short-form video and video podcasts.

Quotes:

"We're always looking for ways to engage our viewers and provide them with more content options," a Netflix spokesperson said.

Unfortunately, this quote was not verified.

Related Developments:

• Netflix's share of total TV viewing has slipped, according to Nielsen, accounting for 7.8% of TV viewing in April.
• The company has become increasingly concerned about audience declines between the first and second seasons of many of its original shows.
• Netflix is in talks to buy Letterboxd, the popular social platform for movie fans.

Implications:

• The introduction of live TV channels could provide a significant boost to Netflix's ad business.
• The move could also help the company to sustain long-term hits and increase viewer engagement.
• However, the competition with free, ad-supported streaming services could make it challenging for Netflix to succeed in this space.

Conclusion:

Netflix's move to introduce live TV channels is a bid to combat slowing engagement and declining viewership. While the move could provide a significant boost to its ad business, it also poses challenges in the form of increased competition with free, ad-supported streaming services.