Netflix Takes a Cue from TikTok with New Vertical Video Feed
The streaming giant is experimenting with short-form video on mobile devices with its latest feature, Clips.
Netflix is redesigning its mobile app and introducing Clips, a vertical video feed intended to help users discover new content by sharing highlights from original Netflix programming. According to a press release, Clips will provide a personalized highlight reel that helps users decide what to watch or play next, without endless scrolling.
You'll see short clips from series, films, and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.
The idea behind Clips is to offer users a convenient way to consume short, curated videos on-the-go. With the rise of vertical video, Netflix is joining other streamers like Peacock and Tubi, which are also adding vertical video experiences on mobile.
"Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling," Netflix wrote in a press release.
We may have rolled our eyes five years ago when every social media platform rushed to release a TikTok copycat feature, but now, even LinkedIn is pushing vertical video on its mobile app. It's safe to say that vertical video is here to stay.
Netflix, for its part, has experimented for years with how to incorporate short-form video, and the company seems to have settled on Clips.
The Rise of Vertical Video
The microdrama industry, which first caught on in Asia, is building momentum in the U.S., making users more accustomed to watching serialized stories on vertical feeds.
What to Expect from Clips
- Short, curated clips from Netflix originals
- Personalized content tailored to your tastes
- Easy way to go deeper into shows and movies
While Netflix isn't trying to compete with TikTok, the company is clearly experimenting with new ways to engage users on mobile devices. With Clips, users can expect a convenient and personalized way to discover new content on-the-go.
Competition in the Vertical Video Space
Other streamers like Peacock and Tubi are also adding vertical video experiences on mobile, making the market more competitive than ever. However, with its established user base and wide range of content, Netflix is well-positioned to succeed in this space.
The future of vertical video is looking bright, and with Clips, Netflix is taking a bold step into this emerging market.
Conclusion
While the rise of vertical video has been a trend in social media, Netflix is taking it to the next level by incorporating it into its mobile app. With Clips, users can expect a convenient and personalized way to discover new content on-the-go. As the streaming giant continues to experiment with new features, it's clear that vertical video is here to stay.