Nothing Prepares to Enter the Smart Glasses Market

Nothing, the London-based hardware company behind the popular smartphone and audio gear, is reportedly working on a pair of smart glasses, featuring cameras, microphones, and AI capabilities, to be released next year.

The glasses are likely to connect to a smartphone and the cloud to process AI queries, according to anonymous sources cited by Bloomberg.

CEO Carl Pei has been resistant to the idea of smart glasses in the past but has since shifted focus towards a multi-device strategy, expanding the company's remit beyond its existing product lines.

Nothing is also planning to release a pair of earbuds with AI features this year.

If the report is true, Nothing would be going up against the likes of Meta, Even Realities, and Rokid, all of which make smart glasses.

Nothing became a unicorn last year after raising a $200 million Series C round at a $1.3 billion valuation.

The company has been popular among tech enthusiasts thanks to its unique design, which often features transparent and see-through elements.

However, it still only accounts for a tiny share of the smartphone market, dominated by incumbents Apple, Samsung, and Google.

Pei has said multiple times that Nothing would need to innovate on the hardware and software front, and use AI, to stand out in the market.

The company last year launched a tool that lets people create mini apps using AI prompts.

Nothing's entry into the smart glasses market is a significant development in the rapidly evolving landscape of wearable technology.

As the company continues to expand its product lines, it will be interesting to see how its commitment to AI-driven innovation differentiates it from competitors.

• The smart glasses are expected to be released next year.
• Nothing is working on a pair of earbuds with AI features this year.
• The company has a history of innovative design, often featuring transparent and see-through elements.
• Nothing became a unicorn last year after raising a $200 million Series C round at a $1.3 billion valuation.

"We want to focus on a multi-device strategy," Pei told employees, according to Bloomberg. "This means expanding our remit beyond our existing product lines."