Plaud's AI Notetaker Sales Top 2 Million, With ARR Over $100M

Plaud, a company that makes AI-powered notetakers, has sold over 2 million devices and reached over $100 million in annualized revenue run rate. Its devices help professionals who take a lot of meetings to have conversations in real life and recall important points later.

Plaud's approach to AI is different from many other companies. While most AI companies rely on digital documents and prompts typed from memories, Plaud's devices don't have any screens. This allows users to have conversations in real life and recall important points along with summaries and action items later.

"We took a different path," said Nathan Xu, co-founder and CEO of Plaud. "The conversations that actually move things forward don't happen on a keyboard. We built the interface for the post-screen world. And the market validated it."

Plaud has a range of devices, including the $179 Plaud Pro and the new Plaud Pin S at a similar price. Besides hardware, the company has accelerated its software development, too. Earlier this year, it launched a desktop app that can take Granola-style notes via system audio for online meetings. Last month, it also introduced Plaud Teams with shared memory to target enterprises.

Plaud users can buy the hardware and get 300 minutes of transcription for free. However, if someone has many meetings a day, the free limit is likely to run out quickly. For extra minutes and other features, users can get monthly, annual, or add-on plans. Xu told TechCrunch that its revenue is largely powered by nearly 50% of the device users upgrading from the basic plan to the pro or unlimited plans.

The meeting note-taking hardware market has a lot of competition, including accessories company Anker, Transsion-backed Viaim, Sequoia China-backed Vibe, and YC-backed Pocket.

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