Snapchat's New Place Loyalty Feature Boosts Engagement on Snap Map

Snapchat has rolled out a new 'Place Loyalty' feature on Snap Map, allowing users to showcase their frequent visits to popular spots and encouraging social sharing.

Snapchat is giving users another way to interact with the map, with the new feature showing users when they're among the most frequent visitors to a place on Snap Map over the past year. If you’re in the top 25% of users who visit a certain place, you’ll see your ranking on the Snap Map and can choose to share it with others.

You'll receive a gold badge if you're among the top 1% of visitors, silver if you're top 10%, and bronze if you're top 25%. For brands and chains, Snapchat aggregates visits across all locations. However, you will only see these badges if you choose to share your location with Snapchat.

The new feature is one more way for users to engage with the app and encourage them to share their loyalty badges on other social platforms or with friends in their social circle.

• Snap Map was originally seen as a way for users to see their friends’ locations and browse public snaps from around the world.
• Over time, the feature has evolved and now offers ways for users to discover local hotspots and find things to do.
• With this new feature, Snapchat is giving users another way to interact with the map.

Snapchat announced last year that Snap Map has surpassed 400 million monthly active users. This new feature is likely to attract more users and keep them engaged with the app.

The social media giant often updates its core products with new features to attract and retain users.

In 2025, the company launched a “Footsteps” feature that lets you see how much of the world you’ve explored and track where you’ve traveled.

Snapchat also rolled out “Promoted Places” on Snap Map last year as a way for users to discover new places.

For brands, Promoted Places offers the ability to advertise and showcase all of their locations on Snap Map.

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Aisha Malik is a consumer news reporter at TechCrunch.

The Future of Social Media

The new feature is a step in the right direction for Snapchat, which has been working to stay ahead in the competitive social media market.

• With Instagram and TikTok also offering map features, Snapchat needs to keep innovating to stay relevant.
• The Place Loyalty feature is a good start, but the company will need to continue to update its features to keep users engaged.

What's Next for Snapchat?

As Snapchat continues to roll out new features, we can expect to see more innovative ways for users to interact with the app.

• With the rise of social media, users are looking for more ways to engage and share their experiences.
• Snapchat's Place Loyalty feature is a step in the right direction, but the company will need to continue to adapt to user needs.

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