Spotify's AI Music Assistant Rolls Out to Premium Users
Spotify is taking another step to infuse AI technology into its listening experience, with the latest news that Premium users will now be able to have interactive conversations with the app to choose what music or other audio they want to hear. This feature is initially available in the U.S., Ireland, and Sweden across iOS and Android devices for users 18 years old and above in English.
Interactive Conversations with Spotify
The new feature extends the ability to chat with Spotify beyond the AI DJ experience, allowing users to talk to Spotify across the app's Home and Now Playing views on mobile devices. Users can either type or speak to the app and have back-and-forth conversations to help them choose what to play next. Beyond that, Spotify says the app will also be able to chat with users about their listening history and can help them learn more about their favorite music or go deeper into podcasts or audiobooks.
- Users can ask Spotify to play artists they haven't heard before and continue to shape that selection with follow-ups. - You can also ask Spotify to save songs, add songs to your queue, or follow the artist via the new feature. - The feature is rolling out now to the markets on mobile devices.
Behind the Scenes
The company didn't explicitly share more details about the AI technology under the hood in its announcement, but Spotify confirmed to TechCrunch that it uses a mix of its own AI technology and models from multiple providers, based on whatever is best for the task.
Further Integration of AI Technology
The addition is the latest example of how Spotify has put AI technology to use to help people interact with the app's extensive catalog of music, podcasts, and audiobooks. The company also offers tools like an AI DJ, which speaks in an AI voice that you can engage with directly, plus AI features for building playlists with prompts and those for connecting Spotify with third-party AI chatbots, like ChatGPT.