WeRoad Raises $58M to Expand Group Travel Platform to the US

WeRoad, a Milan-based group travel startup, has raised $58 million in a Series C funding round led by Airbnb as it prepares to expand its platform to the US market. The funding brings the company's total capital raised to roughly $100 million and will finance WeRoad's push into the U.S., beginning with Austin.

Redesigning Group Travel Around Shared Interests

WeRoad's founders, Paolo De Nadai, Fabio Bin, and Erika De Santi, started the company to address a personal need they identified - connecting with like-minded individuals while traveling. The founders realized that traditional group travel experiences often fell short, with travelers not really connecting with each other despite being on the same trip. WeRoad's response was to redesign group travel around shared interests.

The WeRoad Experience

WeRoad trips are primarily designed for younger travelers and grouped around shared interests and travel styles. Customers can book trips through the platform based on themes such as beach vacations or skiing. Before each trip begins, travelers are added to a WhatsApp group managed by the group leader so members can begin getting to know one another ahead of time.

The Role of Group Leaders

WeRoad has "group leaders," coordinators closer in age to travelers who act more like travel companions. The company now works with more than 4,000 group leaders globally. WeRoad is not looking for destination experts, but for people with travel experience and strong soft skills. Can they lead a group, handle tension, adapt when plans change, and help strangers connect?

Expansion Beyond Travel

WeRoad has also begun expanding beyond travel itself. In 2025, the company launched WeMeet, an app focused on local in-person gatherings, including dinners, hikes, yoga classes, running groups, after-work drinks, and board game nights. WeRoad says more than 50,000 people attended WeMeet events across 35 cities last year, while the app reached 150,000 downloads.

U.S. Expansion Strategy

The company says WeMeet will also play a central role in its U.S. expansion strategy. Rather than immediately scaling nationwide, WeRoad plans to focus on a small number of cities first, beginning with Austin, where it will recruit group leaders, organize local events, and build community partnerships before expanding further.

Revenue and Growth

WeRoad says it generated €130 million in revenue in 2025, up 30% year over year, while taking more than 100,000 travelers on trips last year alone. Since launching in 2017, the company says it has organized travel for more than 300,000 customers across over 1,000 itineraries globally.