X Expands User Commentary with 'React with Video'
On Tuesday, X launched a new feature called "React with Video," which enables users to record video responses to posts on the platform. This feature is being pitched as an alternative to the Repost button, allowing users to share their thoughts in a more engaging way.
The "React with Video" feature is currently available on iOS, and X has announced that it will be rolled out to Android and web "soon." This new feature is expected to open up a new way for creators to connect with their audience, providing richer feedback and a greater sense of community.
"Commentary is one of the most important pillars of X," said Nikita Bier, X's head of product. "And sometimes the best way to share your thoughts is with video."
The feature is designed to encourage creators to build their personal brands by commenting on others' content and sharing their own thoughts. X is targeting news influencers who want to garner fame for their hot takes and reactions to current events or politics.
X has undergone several changes in recent months that have impacted creators, including the winding down of its Communities feature and a revamp of its Creator Subscriptions feature.
The company is also testing ad formats that would connect posts with products and has cracked down on clickbait by reducing payouts to accounts that circulate low-value content.
X has 550 million users as of March 2026, as revealed in SpaceX's S1 filing.
The "React with Video" feature is expected to have a significant impact on the way creators interact with their audience, and it remains to be seen how users will respond to the new feature.
- Currently available on iOS, with Android and web versions coming soon
- Designed to encourage creators to build their personal brands
- Expected to open up a new way for creators to connect with their audience
- Has the potential to impact the way clickbait is handled on the platform
X's "React with Video" feature is a significant development in the world of social media, and it will be interesting to see how it evolves in the coming months.