YouTube Premium and YouTube Music Prices Are Going Up
YouTube is raising subscription prices for YouTube Premium and YouTube Music in the US, the company confirmed to TechCrunch on Friday.
The price hikes follow a series of similar moves from other streaming services over the past year.
- The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.
- The YouTube Premium Lite, which offers ad-free viewing for most content excluding songs and music videos, is going from $7.99 per month to $8.99 per month.
The Google-owned company said the price increases will apply to both new and current subscribers. Current subscribers will receive an email from YouTube at least 30 days in advance notifying them of their updated subscription price.
The price hike is the first for YouTube Premium since 2023, when the monthly price rose from $11.99 to $13.99.
- The YouTube Music individual plan is going from $10.99 per month to $11.99 per month.
- The family plan is increasing from $16.99 per month to $18.99 per month.
YouTube said in March 2025 that it had 125 million subscribers across YouTube Music and YouTube Premium, up from the 100 million reported in 2024.
The price hikes come as other streaming services have also raised their prices in recent months. Netflix and Amazon Prime Video raised prices last month, while Spotify did so at the start of the year. HBO Max, Peacock, and Disney+/Hulu raised prices last year.
"We’re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube," a YouTube spokesperson told TechCrunch in an emailed statement. "This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music."