YouTube Raises Subscription Prices for YouTube Premium and YouTube Music
YouTube is making changes to its premium subscription services, YouTube Premium and YouTube Music, in the US. The price hikes are a response to the rising cost of delivering high-quality content.
YouTube Premium is increasing its individual plan from $13.99 to $15.99 per month, while the family plan is going from $22.99 to $26.99 per month. The YouTube Premium Lite plan, which offers ad-free viewing for most content excluding songs and music videos, is going from $7.99 to $8.99 per month.
The YouTube Music individual plan is increasing from $10.99 to $11.99 per month, with the family plan going from $16.99 to $18.99 per month.
The price increases apply to both new and current subscribers. Current subscribers will receive an email from YouTube at least 30 days in advance notifying them of their updated subscription price.
"We're updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube," a YouTube spokesperson said. "This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them."
YouTube first increased the cost of its premium subscription in July 2023, and the company has seen significant growth in its subscriber base since then. In March 2025, YouTube reported having 125 million subscribers across YouTube Music and YouTube Premium, up from 100 million in 2024.
The price hikes follow a series of similar moves from other streaming services over the past year. Netflix and Amazon Prime Video raised prices last month, while Spotify did so at the start of the year. HBO Max, Peacock, and Disney+/Hulu raised prices last year.
This move highlights the ongoing challenges faced by streaming services in maintaining profitability while delivering high-quality content to users. As the streaming market continues to evolve, it will be interesting to see how YouTube's price hikes impact its subscriber base.