YouTube Raises Prices for YouTube Premium and YouTube Music

YouTube is increasing prices for its premium subscription services, YouTube Premium and YouTube Music, in the US.

The price hikes follow a series of similar moves from other streaming services.

YouTube Premium's individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month. YouTube Premium Lite, which offers ad-free viewing for most content excluding songs and music videos, is going from $7.99 per month to $8.99 per month.

The YouTube Music individual plan is going from $10.99 per month to $11.99 per month. The family plan is increasing from $16.99 per month to $18.99 per month.

The price increases will apply to both new and current subscribers. Current subscribers will receive an email from YouTube at least 30 days in advance notifying them of their updated subscription price.

This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music.*

"We're updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube," a YouTube spokesperson told TechCrunch in an emailed statement.

YouTube first increased the cost of its premium subscription in July 2023 when the monthly price of YouTube Premium rose from $11.99 to $13.99, while YouTube Music went up from $9.99 to $10.99 per month.

YouTube said in March 2025 that it had 125 million subscribers across YouTube Music and YouTube Premium, up from the 100 million reported in 2024.*

The price hikes follow a series of similar moves from other streaming services over the past year, including Netflix, Amazon Prime Video, and Spotify.

• The price increases will take effect in the coming weeks, and current subscribers will receive an email from YouTube at least 30 days in advance.
• YouTube Premium and YouTube Music offer a range of features, including ad-free viewing, background play, and access to a massive library of content.
• The price increases are necessary to maintain these features and support creators and artists on the platform.