YouTube Viewers Watch 2 Billion Hours of Shorts on TVs Each Month

Short-form video content is becoming increasingly popular on TVs, despite being designed for mobile devices.

YouTube viewers watch over 2 billion hours of Shorts, the platform's up-to-three-minute clips, on TVs each month. This trend is attributed to the growing desire for viewers to watch their favorite content on the biggest screen at home.

"The living room is YouTube's fastest-growing screen, and the Shorts experience is further helping connect viewers with the world’s most active creator community from the comfort of their couch," said Kurt Wilms, YouTube's Senior Director of Product Management for YouTube on TV.

The living room has become a major growth target for YouTube overall, with U.S. viewers alone watching over 200 million hours of YouTube content daily. YouTube shows Shorts in search results from users watching on TV, so even if they didn't set out to watch a minute-long clip on the big screen, they might end up checking one out anyway.

Google TV Integrates Shorts

Google TV, a platform from YouTube's parent company Alphabet, recently announced a "Short videos for you" row on the Google TV feed, which is supposed to further boost watch time. This row will show users Shorts that are tailored to their interests, making it easier for them to discover new content.

Enhanced Viewing Experience

Because there's so much extra screen real estate available when watching a vertical video on a television, YouTube has updated the viewing experience to show comments beside the video. This makes it easier for users to engage with their favorite content and creators.

Podcast Viewership on TVs

This trend has even extended to podcast viewership, even though podcasts are generally an audio-first medium. According to YouTube, viewers watched over 700 million hours of podcasts each month on living room devices in 2025, up from 400 million per month in 2024.

Netflix Invests in Video Podcasts

Netflix has invested heavily in video podcasts, signing deals with iHeartMedia, Barstool Sports, Spotify, and other studios to exclusively gain video rights to certain shows. This is a significant shift in the way podcasts are consumed, and it will be interesting to see how this trend continues to evolve.

Conclusion

In conclusion, the rise of Shorts on TVs is a significant trend that is changing the way we consume video content. With the enhanced viewing experience and the integration of Shorts into Google TV, it will be interesting to see how this trend continues to evolve in the future.